Property Company of Friends, Inc. was incorporated on February 23, 1999 by Guillermo Choa and a group of friends who shared in his vision of creating communities and transforming lives. As a property company, Profriends, as it is commonly called, began providing housing units in small pocket developments in Cavite. It has since grown to include medium rise condominiums, estates for low, middle and higher end markets, and a flourishing township in its portfolio. Today, Profriends has committed to be at the forefront of creating integrated communities that provide lasting value and uplift the lives of the families it serves. Since its establishment and as of December 2022, Profriends has built and delivered over 60,000 houses for Filipino families.